The onset of digital commerce and social media marketing expanded the options of business owners for advertising. Some wonder, are print materials still useful in 2018 and beyond? Science proves that it is. The latest research in neuroscience that print ads make a long-lasting impression longer than digital ones. In fact, printed content results in better focus, engagement, and emotional response than screen ads. Further, the benefits of promotional printing cannot be missed when it comes to ROI and customer response.
Christmas cards, brochures, memo pads, and desk calendars are some of the promotional products business owners choose to give to their valued customers. Promotional printing statistics show that customers interact more with a business that gives away promotional products. In fact, experts say that 89% of consumers continue to recall a company two years after receiving their promotional products. Businesses can also expect an increase in referrals up to 500% after giving out promotional products. Even when the items are disposed or donated, the market for that business continues to grow. Further, companies that offer quality, unique, and useful products entice the consumers to do business with them more.
Science and statistics have spoken. Promotional printing is still useful in 2018 and in the years to come. If you’re a business owner, here are some other benefits of promotional printing you should know about:
It is a Low Cost and Effective Marketing Tool
Businesses of all types and sizes including startups and small enterprises can achieve their marketing goals through promotional printing. You can reap the benefits of a high-impact mass distribution strategy at economical prices. Mailout brochures, buyer rewards cards, and fridge magnets are just some of the products you can deliver to your customers. New product launch flyers and trade show brochures are also informational and efficient.
It Can Help Customers Identify Your Brand Quickly
Promotional items result in instant brand recognition. Further, expect your brand to linger in the mind of consumers. Promotional gifts stay in the customer’s house for an average of 6.6 months. These customers are also inclined to engage with your business by buying products or services to reciprocate your gift.
It Expands Your Business Exposure on a Daily Basis
Advertising flags, teardrop banners, and display stands do a lot in reminding consumers of your business. The catchy print material is natural to engage with and allows more people to discover your products and services.
Promotional Printing Generates Sales
The Direct Marketing Association found out that a dollar spent on print advertising generates roughly $13 in sales. The marketing technique works in all industries making the highest ROI amongst other marketing mediums.
It Promotes Customer Loyalty Fast
If you are going to build a solid base of loyal customers, promotional printing is what you need. Customers take notice of premium quality gift items as a token of appreciation. In turn, they are inclined to stick to your business, in the long run, knowing your business values them.
Print Smart Graphics offers economical print marketing solutions for businesses across Australia. We are your go-to for all types of print materials from brochures and business cards to teardrop flags and fabric banners.
Contact us for more information and a free price quote.
Recent Comments